Foodservice and Hospitality corporate stories — think legend, parable, fable, allegory, and tales — are a basic, yet very impactful, means of communicating to your employees and customers what you and your company are all about.

Corporate Storytelling Adds Impact to Hospitality and Restaurant Business & Marketing Communications

Reports, reviews, summaries, PowerPoint presentations…these are all forms of hospitality and restaurant marketing communications and business correspondence. Yet possessing these important skills still does not make one a corporate storyteller.

If you are like many organizations today, you have limited resources, must maximize every dime spent, and require the highest return on your investment. Your collective workforce has to be on the same page and moving toward the same goals.

Without a doubt, aligning your hospitality industry corporate culture with your business objectives is one of the most economical, high-return, high-impact initiatives you can undertake to improve business results.

A passionate, galvanized workforce can greatly affect your bottom line, yet research has shown us that only one-third of employees fully care about and feel connected to their role and organization. This is where integrating corporate storytelling with your business objectives, internal systems, and restaurant marketing communications and business correspondence pays off.

Corporate Storytelling Empowers a High-Performance Hospitality Industry Corporate Culture

Across the world for centuries, storytelling has been a powerful means of informal learning that engages the hearts and minds of listeners by bringing personalized context, motivation, inspiration, and meaning.

Stories, myths, folklore, legends, and fables all play a powerful role in human relationship and organizational dynamics primarily because they are memorable and appeal to both our emotions and reason. They utilize an all-important informal learning approach as they convey a structured roadmap including the most effective strategies, actions, behaviors, and practices for the workforce to follow in pursuit of organizational goals and objectives.

By seizing the opportunity now to make a one-time investment to develop your corporate story, you instill within your organization a self-renewing hospitality industry corporate cultural program with the potential to positively impact your foodservice organization into perpetuity.

The Leadagers™ Corporate Storytelling System for Foodservice and Hospitality Organizations

The Leadagers™ proprietary and customized system hones your corporate identity, and develops and galvanizes your corporate story through cultural iconography and anthropology.

This is more than public relations; rather it is a personalization of your internal dialogue and strengthening of your hospitality and restaurant marketing communications. Corporate storytelling is about taking your organization’s performance to the next level by creating a stronger, more engaging hospitality corporate culture and setting yourself apart from your competition.

Along with our proprietary approach to Performance Forensics and creating Leadagers™, we can guide you through the process of defining and leveraging your corporate anthropology and iconography through the creation of a compelling corporate story that leverages your organization’s most important symbols, history, heroes.

Corporate Storytelling for High-Impact Performance Cultures

Your hospitality industry corporate culture significantly impacts and influences the relationship dynamics throughout your entire organization. Irrespective of your systems or processes, to make significant progress and improvement, a driven, committed, and passionate collective effort is the optimal requirement from your workforce. And one of the most efficient and effective ways to make a positive change in your culture is to develop and ingrain your corporate story into every aspect of your organization.

Your corporate story can be leveraged to greatly affect your entire business:

• Processes
• Internal systems
• Corporate rituals
• Leadership approach
• Strategy
• Mission
• Vision
• Values
• Foodservice/restaurant marketing communications
• Business correspondence
• Approach to change
• Level of innovation
• Celebrations

Contact Chase LeBlanc today at 720-269-9537 to learn more about how Corporate Storytelling can positively impact your business.